CISCO LIVE CAMPAIGN
WHAT IS CISCO LIVE?
Cisco Live is Cisco’s annual customer and partner conference with 8,500+ attendees anticipated. The event was held in Melbourne, Australia in March 2019. In other countries and areas, Cisco Live was live-streamed on various platform.
Cisco Live is widely acknowledged as the premier event for education, inspiration, and connections for technology professionals. Through keynotes from today’s IT visionary thought leaders and Cisco executives, more than 300 educational sessions, Cisco’s top partners, and multiple networking opportunities, Cisco Live presents a unique opportunity to acquire cutting-edge knowledge and skills on the technologies we already use, and those we will rely on in the future to achieve the digital transformation that is changing how business gets done.
WHAT DID I DO FOR CISCO LIVE?
To boost the awareness of Cisco Live event, Cisco decided to implement a digital media campaign in Greater China area. I built an integrated media plan for this live-streaming campaign based on good understanding of client's product, solution and objectives, with the focus to drive awareness and demand.
I successfully managed 120,000 USD budget and executed the planned marketing strategies with client, vendors and internal teams to generate 717,419 video views, 22 million impressions, 1,289 leads on crossed platforms.